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Facebook Policy Changes – How to Stay Compliant

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Congress is still interviewing Mark Zuckerberg. As he sat in Congress Facebook published their updated terms.

Facebook Business Tools Terms

Please read the original document here

Your Pixel

You may not embed your Pixel on a website that you do not own without the written permission of Facebook.

Let me explain

As it seems really. If you don’t own the website you can’t put your pixel on it without permission from Facebook. This is simply to stop pixel pages that fire off customer information to different pixels used by different companies.

Compliance

You must comply with any data protection laws that are applicable to your business. You must comply with any laws or policies prior to sharing information with Facebook either via SDKs or using the Pixel.

Facebook set minimum requirements:

  1. For websites a clear and prominent notice must be displayed on each page where the Pixel is used. The message should include links to a clear explanation (similar to your cookies or privacy policy). The document should include and make the user aware that:
    (a) that third parties, including Facebook, may use cookies, web beacons and other storage technologies to collect or receive information from your websites and elsewhere on the Internet and use that information to provide measurement services and target ads,
    (b) how users can opt out of the collection and use of information for ad targeting, and
    (c) where a user can access a mechanism for exercising such choice (e.g. providing links to: http://www.aboutads.info/choices and http://www.youronlinechoices.eu/).
  2. In jurisdictions that require informed consent for storing and accessing cookies or other information on an end user’s device (such as but not limited to the European Union), you must ensure, in a verifiable manner, that an end user provides the necessary consent before you use Facebook Business Tools to enable us to store and access cookies or other information on the end user’s device.

Let me explain

  1. You’ll need a document that covers your use (and third party use) of cookies, web beacons and any other storage technologies you use. It also needs to include information on opting out of the collection and use of the information you gather for ad targeting, this should also include links to websites such as aboutads and youronlinechoices. You may want to include information on how to opt out of Facebook ad targeting too.
  2. As we are a member of the EU (UK readers) we must follow the rules around cookies. GDPR will also be coming into effect. This is partly the reason for Facebook’s policy changes. Before Facebook will allow us to send information to them through either SDKs, the Pixel or any of Facebook Business Tools your user must have explicitly accepted the cookies policy. You will also need a way to be able to prove this should Facebook require you to. Standard Cookie notifications will not have this functionality. You may need a developer to ensure your Facebook Business Tools do not send information before your user has completed compliance.

Facebook have not announced an effective date on these terms so assume the apply as of today.

Custom Audience Terms

Please read the original document here

There are no major changes to report here. The policy now aligns closely with GDPR regulations. The effective date for the Custom Audience Terms is May 25, 2018.

The effective date of the terms also happens to be the same day GDPR goes whole hog!

During his time at Congress today Mark Zuckerberg said that he would be rolling out GDPR practices globally to all Facebook users.

You should read the original documents for yourself to ensure you have a full understanding of both policies

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