A powerful tool for
data driven marketing
That’s a big claim right? Right! Tracking links are the best way to track each and every action taken in any marketing campaign. It’s amazing how many people don’t know about tracking links, especially when you consider that tracking links have been around for donkeys years and they’re totally free to use. Yep, 100% free and what’s more Google Analytics automatically tracks and creates custom reports for each campaign! So let’s not waste any more data, get started with the link builder!
How to use this tool
In the form below you’ll see four fields. Each field needs to be completed before you can generate your tracking link.
The first field, Your domain, needs to include your domain name. For example mine would be https://www.developeratthedock.co.uk
You should include the https://www. too but you do not need to include a final forward slash on your domain.
In the second field, Campaign Source you need to enter where the link will be posted. For example will it be in your email newsletter, on social media or somewhere else?
The third field is asking for the Campaign Medium. This could be ‘print’ for a magazine or bulky mail, ‘tpwebsite’ if it’s going on someone else’s website, or ‘social’ if it’s going on social media
The Campaign Name needs to be something you will remember in the future, for example if you’re doing a Valentines Day offer you might add the current year too. EG ValentinesDay2018. This should be the same for every link in the campaign as Google Analytics will automatically generate reports for this campaign title
Create a Tracking Link
This should include the https://www. bit too
Is this a newsletter, social media post or something else?
Is it print, email, social or something else?